Grant Langston: Celebrating fifteen years of Greatness at eHarmony

June 29, 2023

The 411: Through their passion and devotion, and 15 years of effort, give Langston features starred an important role to make eHarmony the web dating powerhouse it really is now. 

Growing upwards in Hartselle, Alabama, Grant Langston never ever dreamed he would work at an online matchmaking company, let alone the most significant one out of globally, but occasionally wonder will come when and where you the very least anticipate it.

That wonder started into the late ’90s whenever Langston made a decision to just take a chance on a then-startup referred to as eHarmony, together with the intention of taking care of marketing and advertising material for only half a year.

Significantly more than ten years later, Langston continues to be at eHarmony and is also equally dedicated to improving the organization succeed as he had been from time one.

The renaissance guy of eHarmony

Although Langston’s present name is Vice President of Brand advertising, he is presented numerous types of opportunities within business thanks to the collaborative environment.

From writing content material, to working social media marketing, to promoting new services, to starting eHarmony’s on-line magazine, to assisting with customer care, getting his all into the work features always come initial.

“this has been an evolving part, but i believe at each and every turn, the changes made feeling,” he said. “Now personally i think like i have been a part of every section of the company, and that’s already been perfect for myself.”

Having established in 2000 with a clinical method of coordinating, eHarmony is recognized as among the many basic websites to improve some people’s presumptions that online dating sites is actually for hookups, but Langston is more small about his individual benefits, specially when it comes to their part in humanizing the brand.

“We usually should just take the jobs really — what we’re performing for our people — but do not desire to get our selves as well honestly,” the guy stated. “While I got more than imaginative brand name positioning, one of the primary situations i desired to accomplish ended up being lighten situations right up. The message remains similar, because all of our values continue to be alike, but we just like to address it with a little wink and a grin.”

His contagious passion for life

Not only is actually Langston excited about what he does at eHarmony, but he’s in addition excited about their pastimes and family life, along with getting a creative character to every little thing he really does, should it be playing within his Americana group (his brand new record is released March 23!), going to the park together with his spouse and kids or launching a brand new strategy at work.

“I think being a musician is a key element of my personal work only at eHarmony,” the guy said. “If I have to create a tune and I also have to solve a work concern and I have to deal with this or that, the creative power that gets all those things accomplished is like the exact same thing.”

And per Langston, it-all really does come-down to stabilize.

“i am conscious that a life that’s as well unbalanced in a single location isn’t going to be a lot fun,” he stated. “i can not place that stuff on a shelf whilst still being end up being Grant. Needs my young children to learn me and not some pale type of me personally, therefore it is essential me to keep situations in play that I’m passionate about.”

Just what then 15 years hold

Being with eHarmony for more than a decade, Langston knows that which works and how much doesn’t, which explains why the group is going to continue carrying out their work ideal — merely much better as every day, week, month and year goes on!

With this year, two big projects tend to be:

Ph.D.s, psychologists or MFTs

But for Langston, its more than simply generating the funnest product or heading with the most recent craze. It is more about the effectiveness of the matching.

“everything we would contained in this company is vital. We’re getting people together … and when you are not performing that in a way that’s assisting all of them, you’re having a pretty bad result,” the guy mentioned. “We believe the ultimate way to generate development and the most effective way for a significantly better organization is to help people a lot more, while the most effective way we could assist them to will be let them have much better suits.”

In my opinion Langston would accept myself while I say I can’t hold off to see what the subsequent fifteen years keep.